New survey website
Mood:  celebratory
My first LAMP website is up.

Survey of the Leadership Attributes of the President of MCA - www.mcasurvey.info

The survey was written for a good friend who is doing the final part of his thesis for a Doctor of Business Administration (DBA).

The survey uses PHP and MySQL for respondents registration. Upon registration, they are given access to the Adaptive Conjoint Analysis (ACA) survey.

The ACA survey was written using Sawtooth Software Inc. survey software. It is a specialised tool for marketing research.

I enjoyed this exercise thoroughly as I had to learn in a span of 2 months:
1. PHP
2. MySQL
3. shared webhosting
4. Adaptive Conjoint Analysis

I finally learned how the Marginal Utility studied in microeconomics are quantified. Conjoint analysis produces these utiles in numeric format. With these data, one is able to perform 'what if' analyses - what product to produce, any segments that are still not served, etc.

In this survey, we are trying to determine what Leadership Attributes are important to the people. In this case it is what the Malaysian Chinese Association's member look for in their president. Does charisma play an important part? Or must he have high academic qualifications? This survey will find out.

Further to that, we are helping Sawtooth Software Inc in one of their research, using this MCA Leadership survey. They want to test whether one of the steps in conjoint analysis - Importance - is really that important. So, half the respondents would be answering the Importance section, while the other half will not but this is compensated by additional questions in the other sections.

I'm happy to be part of 2 different academic research imultaneously.

So, go ahead and try the survey, but please answer honestly. :-)